Summary

In this episode, Jerry Vinci speaks with Mona Hilton, CEO of Genesis Global Technologies, about the intersection of technology and senior living. They discuss the importance of automation, personalization, and AI in enhancing human connections rather than replacing them. Mona shares insights on the current state of technology adoption in senior living, the challenges faced by providers, and practical applications of AI that can improve engagement and operational efficiency. The conversation emphasizes the need for a strategic approach to technology that prioritizes human-centered care while leveraging innovative tools to streamline processes and enhance the overall experience for both staff and residents.

Learn More:

• Connect with Mona Hilton on LinkedIn
• Learn more about Advantage Anywhere
• Get the 2025 Benchmark Report

Takeaways

• Automation is key to consistency and accountability in senior living.
• Technology should enhance human connection, not replace it.
• Personalization in marketing is crucial for engagement.
• AI can help identify patterns and improve follow-up processes.
• Sales pipelines often leak due to lack of timely responses.
• Standardizing workflows can protect revenue and improve outcomes.
• Small changes, like quick follow-ups, can significantly impact conversion rates.
• AI tools can help sales teams perform better without replacing them.
• Future-proofing tech platforms is essential for long-term success.
• Adopting technology gradually can lead to better results and less overwhelm.

Chapters

00:00 From Leads to Leases - A Senior Living Business Podcast

01:31 Welcome Mona Hilton - Creator of Advantage Anywhere

02:17 Mona's Path into the MarTech Industry

04:57 How Automation Enhances Human Connection

06:58 Small Steps into AI, Automation, and Personalization

09:58 Where Senior Living Sales are Losing Leads

13:02 How Advantage Anywhere Develops Automations

14:22 Does Senior Living Sales Feel Threatened by Automation?

15:29 Operational Benefits of Automation

16:28 The Benefits of Personalization in Marketing

18:48 Is Senior Living Slow to Adopt New Tech?

23:18 Moving at the Speed of AI

26:09 How MarTech Companies are Handling AI Adoption

30:17 Workflows that Work are Essential

33:05 How Operators Can Get Started with AI

Keywords

senior living, automation, AI, technology, personalization, CRM, marketing, sales, engagement, innovation