81. Ulta Beauty's SVP Digital and Ecommerce, Josh Friedman:"We just hit 45 million loyalty members."
Update: 2025-08-05
Description
While in Singapore for NRF APAC 2025, Paula Macaggi sits down with Josh Friedman, SVP of Digital & E-commerce at Ulta Beauty, to explore how the iconic beauty retailer is blending personalization, AI, and omnichannel innovation to shape the future of shopping. From the Shop My Store feature and 45 million–strong loyalty program to a thriving online community and an upcoming curated marketplace, Josh shares how Ulta is creating seamless, relevant, and inspiring experiences that connect customers online and in-store.
Subcribe to our newsletter: https://offbounds.substack.com
Comments
In Channel

![[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev [RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev](https://img.transistor.fm/pRpi-G4pxhEzgCR2sxtzgs1Ka7L1pIAlXCmxEySy5EA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNGQ2/YzE5ODM2ZTA1M2Rm/NzVjYTRlN2NjZmQ3/MmI1Zi5wbmc.jpg)
![[RIA3] How AI fuels speed, insight, and story-doing with Miami Dolphins' Former CMO, Pri Shumate and Ometria's CSO, Djalal Lougouev [RIA3] How AI fuels speed, insight, and story-doing with Miami Dolphins' Former CMO, Pri Shumate and Ometria's CSO, Djalal Lougouev](https://img.transistor.fm/sh_dCQSn-I8yI-hsbXUp-xGTSo7DliiFN8L2zB3kHcc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYzgy/YTkxM2EwMWRiYzE0/MjZkZmRjZDU5ZWE4/MzE3Ni5qcGc.jpg)
![[RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan Mazour [RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan Mazour](https://img.transistor.fm/7vCEctpjf_9f4QZWxaGApZuoVfSzrLsHUbtZ4aPPl5Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YmU1/YzYwZjYwOTdiZDIx/ZDI0M2E5OGU1MGU5/MWIwYi5wbmc.jpg)
![[RIA01] Finding your direction in implementing AI with Knix' CCO, Nicole Tapscott and Ometria's CSO, Djalal Lougouev [RIA01] Finding your direction in implementing AI with Knix' CCO, Nicole Tapscott and Ometria's CSO, Djalal Lougouev](https://img.transistor.fm/HVbHbrbq3EodjDFob1YFPYqCLok6Zo3QjBMJ7AQQJX4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZjEy/ZWMzY2RmNTQ3NGI0/YjQ4ZTU1NDlkZjVk/ZDI3YS5wbmc.jpg)


