82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience
Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.
dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.
Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles.
I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.
What You Will Learn Today
- What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
- Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.
- How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
- How to drive your social media presence, product recommendations, and reviews.
- Importance of auditing your Shopify technology stack to build meaningful depth and breadth.
Links And Resources Mentioned In This Episode
- dotdigital Engagement Cloud
- Hitting the Mark 2020 (dotdigital's 10th Global Ecommerce Report) <- DOWNLOAD THIS - Impressive leanings!
- dotDigital Training Hub
- Engagement Cloud Platform Certification
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