![82. [BIZ] Why Your Marketing Feels Gross (And How to Fix It)](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/73/4c/60/734c6017-160a-4d53-b33e-d436f6aaa97c/mza_18199665094864309493.png/400x400bb.jpg "82. [BIZ] Why Your Marketing Feels Gross (And How to Fix It)")
82. [BIZ] Why Your Marketing Feels Gross (And How to Fix It)
Description
The online coaching space has shifted. What used to work isn't working anymore, and if your marketing makes you cringe every time you hit publish, this episode is for you.
Key Topics:
- The market shift that's killing manipulation-based marketing
- Why "authentic" doesn't mean "unstrategic"
- The conviction vs. pressure framework for sales conversations
- Building trust through consistency, competence, and character
- How to invite people to buy instead of pressuring them
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