DiscoverOFFBounds Retail82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."
82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."

82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."

Update: 2025-08-12
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Lauren Steinberg, Chief Digital Officer at Loblaw Companies Limited, shares how Canada’s largest retailer transformed from an in-store-only business into a multi-billion-dollar digital powerhouse. She reveals how building a “startup within the enterprise” enabled agility and innovation at scale, the role of personalization and AI in reshaping online grocery, and why true customer loyalty goes far beyond points. Lauren also reflects on leadership lessons from her 13-year journey and how Loblaw is connecting food, health, and technology to better serve millions of Canadians.

Lauren will be speaking at Groceryshop this September in Vegas. Click here to join us!

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82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."

82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."

Paula Macaggi