DiscovereCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution
83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution

83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution

Update: 2020-02-27
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Description

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.

If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. 

Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. 

Let’s jump in and learn more!

What You Will Learn Today

  • How advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.
  • How to figure out which marketing initiatives are working best.
  • Why a third of all Shopify sales have no attribution associated with the order.
  • Why word-of-mouth is still the elephant in the room.
  • Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.
  • Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.

Links And Resources Mentioned In This Episode

Thank You For Listening

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Proudly Sponsored By Justuno

Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. 



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83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution

83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution