83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA
Description
Guest
Matty Lin, General Manager, Global Business Solutions, SEA at TikTok
Host 1 Christine Hou,
Executive Consultant, Virtus Asia
Host 2
Jan Harling,
CEO, Virtus Asia
Production
Munguili Sangtam,
Creative Director, Virtus Asia
Produced by:
Joe Escobedo, Escomedia
Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia
00:00 Introduction and Guest Introductions
01:15 TikTok's Evolution and Opportunities
01:54 Understanding TikTok's Unique Position
03:04 Growth Opportunities in Asia
05:12 TikTok Shop and Commerce
05:49 Exploration and Shoppertainment
07:26 PACE Framework for Success
09:29 Case Study: Kiehl's Success on TikTok
11:46 Key Performance Indicators and Internal Strategies
16:55 Navigating Budget Constraints and Maximizing ROI
19:34 Cultivating a Diverse Content Ecosystem
26:36 Common Pitfalls and Best Practices
31:28 Conclusion and Final Thoughts
United States
