84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing
My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.
PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.
What You Will Learn Today
- Why postcard campaigns get up to 28X better engagement than email and now often costs less than a click.
- How postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns.
- Some of the best and most effective postcard campaigns to drive ROI.
Links And Resources Mentioned In This Episode
- PostPilot - Free Concierge Onboarding + 15% Off
- PostPilot Shopify App
- Does Direct Mail Work - Case Study by Steve Chou from Bumblebee Linens
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Powerful features tailored for Shopify Brands
This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.
Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!
CLICK HERE to get started >> Omnisend.com
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