Links & Resources Mentioned

• Join the Therapist Pen Pal List – ask me questions for future AMA episodes
• Podcasting Business School with Adam Schaeuble
• The Podcast Launch Journal by John Lee Dumas

Have you ever wondered what it’s really like to start a podcast as a therapist?

In this Ask Me Anything episode, I answer a listener’s question: “How has the process of podcasting gone for you, and what has the response been like?”

I’ve now been podcasting for four years total—two with my first show, The TBI Therapist Podcast, and two with The Therapist Burnout Podcast. In this episode, I share what I’ve learned across both experiences: the mistakes I made, the surprising opportunities that came out of it, and why my “why” for podcasting has shifted over time.

If you’re considering launching your own podcast, this episode will give you a real look at what it takes, how to hold it lightly, and why clarity on your purpose matters more than fancy equipment or perfect marketing.

What You’ll Learn in This Episode

• Why my first podcast felt like a “failure” (and how I see it differently now)
• The difference between podcasting as self-expression vs. marketing tool
• How podcasts can evolve into unexpected opportunities (like my work helping therapists close practices)
• Why you won’t get a huge response at first—and why that’s actually good
• The time commitment and labor behind a weekly show (and why I set a 100-episode commitment for myself)
• How therapists’ unique skills (empathy, interviewing, deep listening) make us great podcasters
• Practical tips on choosing a niche, naming your show, and setting realistic expectations

Episode Takeaway

Podcasting is both labor and love. It can be a tool for visibility, a creative outlet, or a way to connect more deeply with your audience. But most importantly—it doesn’t have to be forever. Hold it lightly, let it evolve, and notice whether it feels like something you can’t not do.