Build faster, launch smarter: https://techforfounder.com/In this episode of Tech for Founder Podcast, Panida Wayrojpitak chats with growth expert Patrika Alis Cheston, who specializes in helping startups grow sustainably without burning through their budgets. Patrika discusses the pitfalls of chasing growth too aggressively and emphasizes the importance of building a solid brand foundation, understanding founder and brand values, and maintaining a human connection in marketing strategies. She shares real-world examples and practical advice from her corporate experience and highlights the importance of process and sustainability in long-term success. Patrika also explores the advantages of creator-led growth strategies and the challenges founders face in building personal brands. Tune in to learn actionable insights that can help your startup thrive.(00:00 ) Introduction: The Pitfalls of Startup Growth(00:15 ) Guest Introduction: Meet Patrika Alis Cheston(00:20 ) Common Mistakes: Burning Cash on Big Campaigns(00:41 ) Importance of Brand and Founder Values(01:18 ) Patrika's Corporate Journey and Realizations(02:13 ) The Value of Process in Scaling(02:35 ) Making Boring Products Stand Out(04:25 ) Human Connection vs. Professionalism(05:14 ) The Role of Founders in Brand Building(07:10 ) Sustainable Growth Strategies(08:13 ) Top Rules for Creator-Led Growth(09:10 ) Overcoming Fear of Failure(10:08 ) Future Growth Strategies: AI and Human Connection(10:57 ) Conclusion: Final ThoughtsMore about Patrika Alis Cheston: Linkedin: https://www.linkedin.com/in/patrikaalischeston/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.