#89: The Experience Shift: 14 Tools to Prove AR Marketing Impact (2/2)
Description
How do you actually measure AR marketing performance? In this episode of Likely Marketing, Shiv dives deep into attribution models, KPIs, and tools to track the ROI of augmented reality campaigns. Learn how brands like Sephora and Warby Parker use AR to influence purchase behavior, reduce returns, and drive engagement. Discover 14 tools for AR measurement, explore different attribution models, and understand how AR is shaping the future of customer experiences. Whether you're in D2C or B2B, this episode will help you unlock the full marketing potential of AR.
(00:00 ) Intro
(00:51 ) What are the key challenges in attribution in AR marketing?
(03:01 ) What are the various attribution models that can be used to measure AR marketing?
(05:13 ) 14 tools that can help measure AR marketing performance
(08:27 ) What are good KPIs for AR marketing?
(11:03 ) What is the likely future of AR in marketing?
(13:28 ) To sum it up…
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