DiscoverThe Growth Leadership Show#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing
#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing

#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing

Update: 2021-06-17
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Prashant Mohan began his career as a software engineer before making a move into marketing.

He's now CMO at Sharesight (an online portfolio tracking software), but it hasn't always been easy for him; he had to leave his comfort zone of data and work hard to build his creative side, something that didn't come naturally.

Prashant came to believe that marketing is a blend of art and science, and throughout our enlightening conversation, Prashant talks about where he sees marketers' roles within a B2B setting and how we can become agents of change within our organizations.


Topics Discussed:


  • Dealing with Constraints and Challenges

  • Simplifying Messages and Determining Value Propositions

  • The Marketer’s Role in a B2B Setting

  • Arming a Creative Person with the Right Tools

  • Brands Are Not the Hero of the Story

  • Becoming a Marketing Agent of Change

  • Meta Skills of the Modern Marketer

  • What Non-Technical Marketers Should Know

  • Allowing Employees the Space and Time to Create


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#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing

#9: Prashant Mohan, CMO at Sharesight: The Art and Science Behind B2B Marketing

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