9- Ben Burns @The Futur: Teaching designers how to run a creative business
Ben Burns is an award-winning designer, a digital director at Blind, brand strategy design consultancy, and COO at The Futur (business education for designers). Ben has a fascinating story that took him from charging 50$ a logo to 100$ an hour and that ultimately changed his career.
In the episode, we talked about topics related to running a creative business such as :
- why you should not look for more clients but better clients,
- what to say to your clients when you try to raise your rates,
- and how to sell brand work at the premium rates (5 or 6 figures).