90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn't Know You Needed)
Description
Andi pulls back the curtain on what she'd do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats.
Spoiler: it's exactly what she's doing with Casa Noon right now.
Before diving into the 3-part roadmap, Andi also shares what's happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club.
✨ This episode is for the founder who's ready to:
- Build a magnetic brand that sells on vibe as much as value
- Stop guessing what your audience wants and start creating for her actual life
- Reset your energy, systems, and strategy before summer hits
Andi shares:
🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients)
🧠 The exact 3-month roadmap to build an obsession-worthy brand:
Month 1: Obsess over the person, not the product — emotional clarity > demographics
Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter
Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold
Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club
Links & Mentions:
Join the 7 Day CEO Reset Challenge in OOO Club
Visual Brand Style Masterclass (free!)
Apply for a Strategy Day or Obsession-Worthy Mastermind
Vision Board for Her Instagram Post
🎧 Takeaways:
You can't build a cult brand if you don't know your perfect person.
Identity > aesthetics. Cult brands sell belonging.
The "this is it" screenshot moment is your cue to double down.
If your brand doesn't feel aligned anymore, you don't need to quit — you need to reset.
👯♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May.
💌 As always, slide into Andi's DMs with your ahas, questions, or just to say hi.
United States
