#93: Your Next Customer Is Already Searching—On Social (And what it means for your business in 2025)
Description
Local discovery has moved. Are you keeping up?
In this episode of Likely Marketing, Shiv unpacks the rise of local social SEO—where social media platforms like Instagram and TikTok now drive local business discovery more than Google Maps or directories ever could.
From Gen Z’s shift to social search, to how Google’s AI ranks businesses based on social signals, and the emerging role of AR and voice search in local discovery—this episode is a deep dive into the future of local SEO.
You’ll learn:
- Why traditional SEO is no longer enough
- How to optimize your social profiles and content for local impact
- 3 advanced local social SEO strategies that actually work
- What AR, AI, and social commerce mean for your business visibility
Whether you run a bakery, yoga studio, or retail shop—this episode is your playbook for winning local audiences in 2025.
🎧 Tune in to future-proof your digital marketing strategy.
(00:00 ) Intro
(00:36 ) Shifts in user behaviour and web traffic composition are changing local SEO
(02:50 ) The deepening connection between social media and local SEO
(06:50 ) How can you optimize for local SEO on social media?
(10:19 ) 3 advanced local social SEO strategies
(12:09 ) The road ahead for local social SEO and digital marketing
(14:46 ) Few more thoughts…
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