93. Leveraging Live Events for Maximum Impact with Simona Ezell at Experian
Description
Simona Ezell, Broadcast Marketing Lead at Experian, joins Amanda Ma, CEO & Founder of Innovate Marketing Group and learn how Experian leverages sponsorships with athletes and major events to craft compelling brand stories that resonate with audiences. Don't miss out!
About the guest:
Simona Ezell is the Broadcast Marketing Lead at Experian, where she oversees Direct-to-Consumer marketing strategies across Linear TV, Streaming and Audio. With six years of working at Experian, Simona has been spearheading branding initiatives and various product launches for both general market and multicultural marketing campaigns. Simona holds a Master's degree in Strategic PR from The George Washington University, and her background includes working with both PR and media agencies. Based in Orange County, Simona enjoys being a mom, traveling and streaming her favorite shows on the go.
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