936: Christina Stembel, Farmgirl Flowers
Ever have an underwhelming experience ordering flowers online? I’ve had many and our guest today became committed to fixing that problem and has created a multimillion dollar business. Christina Stembel knew she always wanted to start a company, living in San Francisco where it seems like everyone has a successful startup. She was constantly brainstorming ways to disrupt old industries.
Eventually, she found herself with a million-dollar idea. Flower delivery. It was a rough start, unable to raise any money, Christina bootstrapped her company, starting with $49,000 in savings. Thanks to her drive and determination, she was able to weather the trying times, and there were many, to grow Farmgirl Flowers into a 23-million-dollar business. That’s how much they made last year in revenue; $23 million from flowers and Christina has her sights set on growing this to a billion-dollar company.