94% of Communicators think WHAT?

94% of Communicators think WHAT?

Update: 2021-11-16
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The Muckrack State of PR Measurement Report has recently been released and the results are shocking. 94% of respondants say they measure success and results by the number of stories placed - but that is nowhere close to how you get the full story. Gini Dietrich talks about what you should be looking at instead on this week's episode of the Spin Sucks Podcast.

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94% of Communicators think WHAT?

94% of Communicators think WHAT?

Gini Dietrich, Founder of Spin Sucks