#96 Emory Atterberry | Running Leadville, The HyperLyte Crew Doing Hard Things, & That New New Product Drop
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“Sometimes your crew believes in you more than you believe in yourself—and that’s enough.”
In this episode of the MidPacker Pod, Troy sits down with Emory Atterberry—a trail runner, creative, and co-founder of Hyperlyte Liquid Performance. What started as an idea with his friends turned into a performance nutrition brand powering up some of the gnarliest races out there.
Emory takes us inside his Leadville 100 experience—his first 100-miler—and it’s packed with heart, grit, and some hilarious behind-the-scenes moments. From quad blowouts at mile 38 to a life-changing climb up Powerline in the dark, this race wasn’t just about finishing. It was about confronting pain, embracing vulnerability, and choosing to keep going when everything screamed "stop."
In this episode:
How Emory’s inner drive, shaped by his upbringing and love for sports, led him to ultra running
The emotional rollercoaster of Leadville 100, from blowing up to rising back up with support from friends and crew (including a pep talk from Andy Glaze)
Behind the scenes of Hyperlyte's new H2C formula—crafted by runners, for runners
The lessons Emory learned from the struggle—and how he plans to carry them forward
Whether you’re training for your first 50K or your fifth 100, Emory’s story will remind you that the magic happens when you go deep—and don’t back down.
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Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.com
Made by the ultra-endurance athlete, for the ultra-endurance athlete.
More Carbs, More Dirt, More Miles.
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Emory Atterberry, Leadville 100, Hyperlyte, endurance, ultra running, trail running, mental toughness, startup life, Andy Glaze, H2C, crew, DFL, redemption, perseverance, sports culture, long-distance running
United States
