97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co
Description
In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?
In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads.
So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.
We cover:
- What does it mean when someone is an expert?
- The research that Rin's agency has produced on C-suite reading habits
- How to approach expertise-based positioning
- What type of content should you produce?
- What type of content to avoid producing
- Tips for content distribution
- How should you think about ROI with this type of content?
- What Rin looks for when hiring B2B content marketers
And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
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