98. Navigating Brand Building: From Global Icons to Craft Spirits with Anuj Chhabra at Pernod Ricard
Description
Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now!
About the guest:
Anuj is a classically-trained brand marketer currently managing Pernod Ricard's industry-leading mezcal portfolio of Del Maguey and Ojo de Tigre. Prior to this role, Anuj served on the brand marketing teams of iconic billion dollar spirits brands including Johnnie Walker, Absolut Vodka and Malibu Rum. Anuj started his career at Procter & Gamble on Old Spice & Gillette. He strives to be an empowering and inclusive people leader/champion, learning from and elevating those around him. He enjoys bringing others together through products and experiences as he’s done leading Absolut’s Coachella activation and launches like Malibu Peach.
Follow Anuj on LinkedIn!
EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.
Follow us!
Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram
United States
