#99: Why Facts Don't Always Change Minds
In a perfectly rational world, when we’re presented evidence that challenges our beliefs….we would first evaluate this evidence, and then adjust our beliefs accordingly. But in reality, this seldom happens. Instead, it backfires. Literally.
In this episode explain the Backfire effect, why it is important to understand what it is, how it influences others, why it happens, and how to reduce it so you can create a better outcome.
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