In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking.

The conversation highlights the significance of reflection, data-driven decisions, and maintaining focus on the purpose while avoiding distractions. The hosts also discuss the balance between striving for excellence and knowing when to quit, providing listeners with practical insights to navigate their design thinking journeys effectively.

*This episode is kindly sponsored by Blonde Creative.*

Key Topics Covered: 

00:00 Introduction to Design Thinking and Stakeholders
08:18 The Importance of Stakeholders
15:42 Making Incremental Changes
21:40 Avoiding Design Thinking Theatre
29:25 Knowing When to Quit

Quotable Moments:

• "The only way out is through."
• "Don't forget your why."
• "Design thinking is a journey."

Call to Action:

Lucy and Tracy encourage readers to embrace the messy middle; providing insight into, and awareness of, the potential pitfalls they may encounter. 

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Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net