A Client’s Perspective: Profit Shouldn’t Be Optional

Update: 2025-09-25

Description

“So you’re meeting with your prospective new client… And they’re about to sign the engagement agreement, and you say, ‘Hold on a second. I need to share some information with you.‘ ‘Oh, what’s that?‘ ‘Well, you need to know that my law firm is not very profitable.’ “

– RJon Robins, author of Profit First for Lawyers

This is part two of our series that challenges the belief that focusing on profit is selfish. If you’ve missed part one, “Why Profit Shouldn’t Be Optional”, pause here and listen to that episode first. In this episode, RJon takes his argument even further with a provocative thought experiment. What if you had to disclose your firm’s financial instability to every prospective client before they signed? He contrasts this uncomfortable scenario with the confidence and integrity that comes from running a truly profitable law firm.

Key Takeaways:

Understanding why financial transparency builds stronger client relationships

Examining how financial struggles impact client service delivery

Why Profit First allows you to authentically promise stability and complete focus to your clients

How running a profitable firm creates a competitive advantage

Recognizing that financial stability isn’t only about your paycheck, it’s also about the integrity of your client promises

This episode demonstrates how Profit First enables law firms to focus on client needs with genuine confidence and integrity rather than their own business and personal financial survival.

Resource: Profit Leak Assessment

The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!