A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
Description
A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.
#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques
CHAPTERS:
0:00 - Intro
0:40 - Lynn Seagull Introduction
1:40 - Are B-Schools Keeping Up with the Market Trends
5:20 - Lynn's Business Classes
11:00 - Showmanship in Business
12:22 - Business Schools: Teaching "C" Skills Over Functions
17:28 - Evaluating Leadership Skills
18:08 - Desired Business School Curriculum by Companies
19:58 - Gaps in Business School Education
21:50 - Scaling Business Education
26:26 - Experiential Learning in Business
31:40 - Practical Advice for Business Students
32:10 - Practical Career Advice
32:35 - Funniest Business Story
35:22 - Sign Off
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Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
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Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/
https://goizueta.emory.edu/
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