A Conversation about the Nuts and Bolts of Digital Retailing
Update: 2020-03-11
Description
A key puzzle piece in the digital transformation process is the customer experience. Airlines and IT providers alike are exploring new and innovative ways to drive customer experience and in turn revenue. To explore that topic, we have lined up Tomi Maaniemi, Principal at PROS, but also former eCommerce leader at Finnair. He joins us to discuss the nuts and bolts of airline digital retailing and how airlines can take steps to accelerate and scale innovation across their organization. We touch upon topics like improving conversion and the digital experience, building the business case for innovation projects and measuring digital success through various KPIs. Take a listen and reach out to Tomi after, if you want to continue the conversation.
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