A Marketing Ops Maturity Model and more with Simon Daniels
Description
Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it?
Tune in to hear:
- Simon's perspective on what is needed to build and upskill a MOPs team/department.
- Whether he thinks all the principles of the maturity model apply to companies of different sizes / stages.
- What he sees as the career paths for Marketing Ops leaders? Rev Ops? Chief of Staff? CMO?
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