A deep dive into the Influencer Marketing Space with Viraj Sheth, Co-Founder & CEO, Monk Entertainment
1Description
In this episode, we chat with Viraj Sheth, Co-founder, Monk Entertainment and the man behind one of the fastest-growing Influencer marketing agencies in India.
At the age of 24, Viraj started his entrepreneurial journey with his college senior Ranveer Allahbadia who is better known as BeerBiceps on social media.
In this episode, catch Viraj talking about starting Monk Entertainment, getting their first few clients, achieving their current scale, working with companies like Nykaa Men, MamaEarth and much more.
For anyone looking to explore influencer marketing, this conversation would be of great value. From building an audience by sharing about your niche, to having a long term vision when working with a brand, this podcast will guide you through it all.
Notes -
01:14 - Starting Monk Entertainment with Ranveer Allahbadia
06:33 - Working part-time on acquiring clients and Quitting a stable job
08:07 - Growing the startup at the age of 25
10:11 - Current scale at Monk-E
15:35 - Building monetization & business model with creators
19:39 - What differentiates them from other Influencer Marketing Agencies?
22:16 - Setting the right practices for influencers while interacting with brands
23:40 - How is India’s influencer market space evolving?
26:27 - Segmenting creators
30:51 - Two rules to grow the audience on Twitter
35:22 - Structuring and organizing the workflow at Monk-E
39:50 - Learnings from Ranveer Allahbadia
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