![A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]](https://img.transistor.fm/-yWaifG6IjQFDIJ_ulTGmwDV_0hkQhkN-b9rZgEHv84/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTQv/MTcxMTk0NDY1My1h/cnR3b3JrLmpwZw.jpg "A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]")
A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]
Description
Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!
👉 Listen to the podcast to learn about:-
01 : 50 - Definition and genesis of ONDC
06 : 00 - ONDC will act like the Internet of e-commerce
12 : 01 - How will ONDC impact consumers
27 : 29 - Future possibilities and evolution of the platform
đź“„ Click here to read the transcript
Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
![How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]](https://img.transistor.fm/n83qJmWitbLFEX7G9U2ZvWSz4KnSkqa6zSdZIAo4KX8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDIv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]")
![Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]](https://img.transistor.fm/Niat82Ygam0UH8O7vjl6YE6FWJwFDRgieFiSft0lh30/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDEv/MTcxMTk0NDc0Ny1h/cnR3b3JrLmpwZw.jpg "Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]")
![How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]](https://img.transistor.fm/TvkgBMl65AsheF7dLzNQPWJWDgkBQGfqiRBzimLKVgM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUzMDAv/MTcxMTk0NDc0OC1h/cnR3b3JrLmpwZw.jpg "How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]")
![Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]](https://img.transistor.fm/3rBYE8R_zai0HJR4KGvCt5xf9g1aXUWbf3oJnEujUTQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTkv/MTcxMTk0NDc0MS1h/cnR3b3JrLmpwZw.jpg "Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]")
![Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]](https://img.transistor.fm/rG9-7AIHPtSTCnRye2OAlpSkanZXWdmHBX-CBBIC-ck/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTgv/MTcxMTk0NDcyMS1h/cnR3b3JrLmpwZw.jpg "Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]")
![How to define your market [S02, #14]](https://img.transistor.fm/0kxZ1twlp7hMtf0bPKDf4gmfe1AkUbVDRw8TYV16FMs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTcv/MTcxMTk0NDY5My1h/cnR3b3JrLmpwZw.jpg "How to define your market [S02, #14]")
![Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]](https://img.transistor.fm/6FHse5iZ9ow4eMq35G8nHnI7hAvz0vZDAj9tSTVvMRo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTYv/MTcxMTk0NDY5MS1h/cnR3b3JrLmpwZw.jpg "Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]")
![Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]](https://img.transistor.fm/o5u3Bgov2CsFkqBDaQcjABnny48rhqr6jhA3kbWBwsA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTUv/MTcxMTk0NDY4OC1h/cnR3b3JrLmpwZw.jpg "Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]")
![Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]](https://img.transistor.fm/-4ckozzoWjsgkaX2cY4EBGgZmJAaxQwMWo03LuJr-04/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTMv/MTcxMTk0NDYzMy1h/cnR3b3JrLmpwZw.jpg "Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]")
![Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]](https://img.transistor.fm/DI19HbHZU0qAyFgEx2NtN4K7lmnpzrtC62NPLg2Ijcs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTIv/MTcxMTk0NDYzNS1h/cnR3b3JrLmpwZw.jpg "Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]")
![What new-age brands are getting wrong [S02, #8]](https://img.transistor.fm/3VW5jtE2AP2faPl2ELQMM7_SGw-x2bBus5fXiA4_Cmk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTEv/MTcxMTk0NDYyMy1h/cnR3b3JrLmpwZw.jpg "What new-age brands are getting wrong [S02, #8]")
![What makes iconic brands iconic [S02, #7]](https://img.transistor.fm/GHy4VAO0C4Rag_HYH3TvUV_mMsr76zlvSOdn6_7rTic/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyOTAv/MTcxMTk0NDYyMi1h/cnR3b3JrLmpwZw.jpg "What makes iconic brands iconic [S02, #7]")
![The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]](https://img.transistor.fm/CLNjT-7qNaQ6B6xG-nULLXsSlph8NzeGpmJQ3jcw5XY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODkv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]")
![Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]](https://img.transistor.fm/RyzMgHSg6s_fo2I73HzutXvg8-ZrpI18kaR_dZe62vU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODgv/MTcxMTk0NDYwMy1h/cnR3b3JrLmpwZw.jpg "Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5]")
![How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]](https://img.transistor.fm/aFHcY2-W5l_Ah3l7EfDaWe2sNCCbFnTEvaDlaiwJfMA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODcv/MTcxMTk0NDU5MC1h/cnR3b3JrLmpwZw.jpg "How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4]")
![How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]](https://img.transistor.fm/p-ISJwfAY00c6JztlajFyDNAgjW-zGNXS1ZN-9Xc2BM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE4MjUyODYv/MTcxMTk0NDU4MS1h/cnR3b3JrLmpwZw.jpg "How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3]")
United States
