DiscoverThe WoodshedA modest industry proposal - pledge not to work with Big Tobacco
A modest industry proposal - pledge not to work with Big Tobacco

A modest industry proposal - pledge not to work with Big Tobacco

Update: 2019-04-25
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A headline from Philip Morris catches Alex’s attention. With vaping on the rise, is Big Tobacco trying to get back in the ad industry’s good graces? Alex asks the industry to sign a pledge not to work with Big Tobacco, and for brands not to work with agencies and PR firms that do.

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A modest industry proposal - pledge not to work with Big Tobacco

A modest industry proposal - pledge not to work with Big Tobacco

Alex Bogusky