A more beautiful life - Tim Leberecht, House of Beautiful Business
Update: 2020-11-24
Description
In business, how much is beauty in your life? What about art, music, science, activism? Tim Leberecht co-founded the House of Beautiful Business as a space for this unexpected mix, to challenge us to be more human.
THE IMPACT. Tim Leberecht:
- Is co-founder and co-CEO of the House of Beautiful Business, a global think tank and community bringing together leaders and changemakers to make humans more human and business more beautiful
- Was chief marketing officer of NBBJ, a global design and architecture firm; and chief marketing officer of product design and innovation consultancy Frog Design
- Has several popular TED Talks, including “3 Ways to (Usefully) Lose Control of Your Brand” and most recently “4 Ways to Build a Human Company in the Age of Machines”
- Is the author of the book The Business Romantic, and most recently, The End of Winning
THE JOURNEY. In our conversation, we explore:
- Early influences - art, creativity, curation, creating spaces and experiences
- Creating the House - a secret society, an experiment to put beauty at the center of business
- A challenge to bridge - words / ideas and action / specificity
- Thinking about our role - a thought leader vs. a critic and challenger
- Adapting - creating experiences and intimacy from a physical space to a metaphorical space
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