DiscoverThe GaryVee Audio ExperienceA.I. Will Be Here For The Rest of Our Lives
A.I. Will Be Here For The Rest of Our Lives

A.I. Will Be Here For The Rest of Our Lives

Update: 2024-10-14
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Gary argues that technology is essential for businesses in 2023, comparing it to the shift from horses to cars. He emphasizes that businesses are losing money and time by not embracing technology and that competitors who do will take their market share. He identifies the main barriers to technology adoption as complacency, laziness, and a fear of learning new things. He emphasizes that businesses are capable of learning new technologies and that the benefits outweigh the perceived difficulties. Gary discusses the importance of technology for businesses, particularly for those preparing for retirement. He argues that businesses without a tech infrastructure are less valuable and that investing in technology can lead to significant returns. He highlights the need for businesses to embrace technology to improve efficiency, profitability, and cash flow. He cites a survey that shows a significant portion of accounting professionals are absorbing time costs and scope creep, indicating a need for change. Gary emphasizes the need for businesses to adapt to the changing landscape and embrace technology. He compares the situation to the evolution of transportation, highlighting that those who resist change will be left behind. He stresses the importance of content creation on social media platforms like LinkedIn and TikTok. He argues that businesses need to be present on these platforms to attract new customers, particularly from younger generations. Gary emphasizes the importance of a mindset shift for businesses to embrace technology. He argues that comfort and complacency are major obstacles and that businesses need to be proactive in adopting new technologies. He compares technology to a big wave for surfers, arguing that businesses can either ride the wave and benefit from it or be swept away by it. He emphasizes the need for businesses to stay ahead of the curve and adapt to new technologies. Gary discusses the challenges of attracting Gen Z clients, who are more cynical towards their parents' generation and less likely to use their parents' accountants. He suggests that businesses need to be relevant to Gen Z and create content on platforms like TikTok. Gary emphasizes the importance of human skills, even in a technology-driven world. He argues that technology should be used to scale human skills and that businesses should focus on building strong relationships with clients. He suggests YouTube Shorts as a secret weapon for businesses to reach a wider audience. He also emphasizes the importance of LinkedIn and content creation on social media platforms. Gary discusses the importance of asking for money and not being afraid to lose clients. He argues that businesses should be confident in their value and that they are entitled to raise prices. Gary argues that businesses should not be afraid to fire lowball clients and that they are in control of their own businesses. He emphasizes the importance of accountability and taking responsibility for one's own actions. Gary discusses the importance of finding clients who value and respect the work that businesses do. He argues that businesses should not be afraid to turn down clients who are not a good fit. Gary emphasizes the importance of mindset and not blaming customers for their behavior. He argues that businesses should focus on their own actions and not be afraid to say no to clients. Gary emphasizes the importance of self-awareness and taking responsibility for one's own decisions. He argues that businesses should not be afraid to negotiate and that they are in control of their own businesses. Gary concludes by emphasizing the importance of self-love and accountability. He encourages businesses to take control of their own destinies and not blame external factors for their failures.

Outlines

00:00:00
The Importance of Technology in Business and Resistance to Adoption

Gary argues that technology is essential for businesses in 2023, comparing it to the shift from horses to cars. He emphasizes that businesses are losing money and time by not embracing technology and that competitors who do will take their market share. He recounts his experiences in the 1990s when businesses were resistant to websites, arguing that the same mindset persists today. He criticizes those who demonize technology and highlight the benefits of using technology to save time and money.

00:04:50
Barriers to Technology Adoption and Future-Proofing Businesses

Gary identifies the main barriers to technology adoption as complacency, laziness, and a fear of learning new things. He emphasizes that businesses are capable of learning new technologies and that the benefits outweigh the perceived difficulties. He discusses the importance of technology for businesses, particularly for those preparing for retirement. He argues that businesses without a tech infrastructure are less valuable and that investing in technology can lead to significant returns.

00:07:06
Efficiency, Profitability, and Adapting to Change

Gary highlights the need for businesses to embrace technology to improve efficiency, profitability, and cash flow. He cites a survey that shows a significant portion of accounting professionals are absorbing time costs and scope creep, indicating a need for change. He emphasizes the need for businesses to adapt to the changing landscape and embrace technology. He compares the situation to the evolution of transportation, highlighting that those who resist change will be left behind.

00:10:27
Content Creation, Mindset Shift, and Technology as a Friend or Foe

Gary stresses the importance of content creation on social media platforms like LinkedIn and TikTok. He argues that businesses need to be present on these platforms to attract new customers, particularly from younger generations. He emphasizes the importance of a mindset shift for businesses to embrace technology. He argues that comfort and complacency are major obstacles and that businesses need to be proactive in adopting new technologies. He compares technology to a big wave for surfers, arguing that businesses can either ride the wave and benefit from it or be swept away by it. He emphasizes the need for businesses to stay ahead of the curve and adapt to new technologies.

00:17:24
Attracting Gen Z Clients, Human Skills, and Taking Tech-Savvy Businesses to the Next Level

Gary discusses the challenges of attracting Gen Z clients, who are more cynical towards their parents' generation and less likely to use their parents' accountants. He suggests that businesses need to be relevant to Gen Z and create content on platforms like TikTok. He emphasizes the importance of human skills, even in a technology-driven world. He argues that technology should be used to scale human skills and that businesses should focus on building strong relationships with clients. He suggests YouTube Shorts as a secret weapon for businesses to reach a wider audience. He also emphasizes the importance of LinkedIn and content creation on social media platforms.

Keywords

Digital Transformation


The process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.

Tech Adoption


The process of businesses embracing and implementing new technologies to improve their operations, efficiency, and competitiveness.

Complacency


A state of satisfaction with the current situation, leading to a lack of motivation to improve or adapt to change.

Future-Proofing


Taking steps to ensure that a business can adapt to future changes and remain competitive in the long term.

Content Warfare


The use of content marketing and social media to attract and engage customers, competing for their attention and loyalty.

Gen Z


The generation born between the mid-1990s and the early 2010s, known for their digital fluency and preference for authentic and transparent communication.

TikTok


A social media platform known for its short-form videos, popular among Gen Z and used as a search engine for information and entertainment.

YouTube Shorts


A short-form video feature on YouTube, similar to TikTok and Instagram Reels, allowing users to create and share short videos.

Lowball Clients


Clients who attempt to negotiate lower prices or fees than what is considered fair or standard for the services provided.

Accountability


Taking responsibility for one's own actions and decisions, avoiding blaming others for failures or shortcomings.

Q&A

  • What are the main reasons businesses resist adopting technology?

    Gary identifies complacency, laziness, and a fear of learning new things as the main barriers to technology adoption. He argues that these are often based on misconceptions and that the benefits of technology outweigh the perceived difficulties.

  • How can businesses future-proof themselves with technology?

    Gary suggests investing in technology to improve efficiency, profitability, and cash flow. He emphasizes that businesses without a tech infrastructure are less valuable and that technology can lead to significant returns.

  • How can businesses attract Gen Z clients?

    Gary suggests that businesses need to be relevant to Gen Z and create content on platforms like TikTok. He emphasizes the importance of understanding Gen Z's values and preferences and adapting to their communication styles.

  • What is the most important piece of advice Gary would give to businesses about technology?

    Gary emphasizes the importance of self-awareness and accountability. He encourages businesses to take control of their own destinies and not blame external factors for their failures. He also stresses the importance of not blaming customers for their behavior and focusing on building strong relationships.

Show Notes

I've spent a long time explaining to people why they need to get with the times and start embracing new tech. Whether that was my father accepting credit cards at his business 25 years ago, or convincing people that the Al will change the world today. In this podcast, I share a virtual talk I had with Ignition, an automated billing and payment collection app for businesses. We discuss how to properly use YouTube Shorts to bring awareness to your business, taking accountability, and adapting to the current social media and internet tools that exist today to grow our businesses. Hope you enjoy!

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A.I. Will Be Here For The Rest of Our Lives

A.I. Will Be Here For The Rest of Our Lives

Gary Vaynerchuk