What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of SEO, copywriting, and Google Ads look like with AI in the picture?

In this podcast episode, Joe Sanok speaks about A/B testing Ads and copy with Brandon Grill. 

Podcast Sponsor: Headway















I want to thank Headway for sponsoring this episode. If you run a group practice, you know that accepting insurance can be overwhelming. Between credentialing, billing, and payroll, the admin side can easily take over your week. Headway was built to help you handle this — and they’re the only platform designed specifically for in-network group practices.

Whether you’re growing your team or running an established practice, Headway makes the business side easier with faster credentialing, higher per-session rates, and biweekly payments your team can count on.

They work with therapy, psychiatric, and hybrid groups — and there are no subscription fees. Just the support you need to run your practice with ease.

Run your best group practice with Headway — trusted by thousands of group practice leaders to simplify insurance admin and reach more people through in-network care.

Curious how Headway can work for you? 

Meet Brandon Grill















Brandon Grill is a content strategist and copywriter focused on mental health and therapy practices. Through his business BG Copywriter, he helps therapists craft SEO-optimized web copy and marketing materials that attract clients, grow visibility, and make therapy more accessible. His work is grounded in lived experience with mental health, and he believes compelling content can genuinely connect providers with those who need help.

Visit bgcopywriter, connect on LinkedIn, and follow on Instagram.

In This Podcast



* What has changed in copywriting 

* Basics of a great website 

* Getting started with ads 

* SEO, copywriting, and Google Ads with AI 

* Brandon’s advice to private practitioners 



 

What has changed in copywriting 

In the early days of SEO-informed copywriting, there was a lot of keyword-stuffing and very little awareness of the reader who would have to engage with the content.  Nowadays, it is important to keep the ideal customer central and create content and copy that is geared towards them and their needs. This means and needs a strategy. 

For me, strategy is what we don’t need. It’s eliminating the things that don’t move the needle, so every action you take leads to new clients, or sets us up to lead to new clients. (Brandon Grill) 

Basics of a great website 

How to structure a good page on your website: 



Attention-capturing section at the top of the page 

Client pain-points and how therapy actually works to solve them 

Introduce the therapists with pictures and explain why they are the best for that service 

Contact form 

Frequently asked questions 

Call-to-action 



Give people the reasons to trust us.