In this episode of Personal Branding for Business, Olga Bondareva - founder of ModumUp Agency - sits down with Peter Mikeal, VP of Marketing for North America at Globant.

Peter shares his unconventional career journey from B2B sales to marketing leadership, and how this dual background shaped his unique approach to go-to-market strategy. Together, they explore:

- How Globant built its entire demand generation engine around Account-Based Marketing - and why ABM is more than just a tactic

- Why personalization in B2B marketing is no longer optional - and how to actually do it right

- How social media and personal branding help marketers build trust and expand their impact

- What AI means for the future of B2B marketing - and how to adapt

- How joining initiatives like the Elevate B2B Marketing Awards contributes to professional growth

- Peter’s favorite resources and habits to stay sharp in B2B marketing

A thoughtful and practical conversation with a B2B leader who knows how to bridge the gap between marketing, sales, and technology.