ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

Update: 2022-12-21

Description

Marketers, buckle up. Because on this episode of CMO Conversations, we’re talking all about account-based marketing. No fluff, just honest-to-goodness strategy and best practices from a CMO whose marketing team is talking the talk, walking the walk, and getting serious results from ABM. Scott Holden is back, and this time around he’s spilling (some of) his secrets around the framework, formula, and flywheel behind ThoughtSpot’s impressive ABM program.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Scott on Twitter @triciagellman @scottiholden @HYPERGROWTH_Pod

Comments

In Channel

What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis)

2022-12-2140:41

Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici)

2022-12-2133:18

Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1)

2022-12-2131:51

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

2022-12-2129:43

What Being A CEO Taught VMware’s CMO (Carol Carpenter)

2022-12-2127:51

How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter)

2022-12-2118:18

What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom

2022-12-2122:09

What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp)

2022-12-2133:36

Embracing a Beginner's Mind as a First-Time CMO (Coalition's Dylan Steele)

2022-12-2137:28

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

2022-12-2125:28

Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

2022-12-2150:47

Why Community Is the Key to Growing Demand for Your Business with Hopin's Anthony Kennada

2022-12-2144:16

Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant

2021-09-2331:45

Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada

2021-09-0943:19

Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello

2021-08-2647:04

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit

2021-08-1225:53

[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

2021-07-2947:21

Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele

2021-07-0134:45

What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch

2021-06-1739:59

Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal

2021-06-0350:12

00:00

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

#box-pro-ellipsis-176181932254887{-webkit-line-clamp:2;}ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden)