In this episode of The Search Session, host Gianluca Fiorelli sits down with international SEO pioneer Michael Bonfils for a thought-provoking conversation that goes far beyond the usual global SEO playbook.

Together, they unpack the most pressing shifts in the search landscape—from AI Overviews and zero-click searches to the vanishing visibility of data and the evolving role of localization in a world shaped by large language models. Michael brings a rare mix of strategic depth and personal perspective, sharing insights forged through decades of navigating international markets.

This is the 13th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:29 ) Meet Our Guest: Michael Bonfils

• (02:47 ) Adapting to the New Search Reality: ChatGPT Has Been One of the Most Disruptive Moments in the History of Search

• (07:15 ) The Collapse of Old SEO Playbooks and Google's Unpreparedness

• (10:48 ) "Apocalittici e Integrati" AI version - Navigating Polarized Futures

• (12:02 ) AI Overviews and Their Real Impact on European SEO

• (15:49 ) AI Mode: What It Means for PPC, SEO, and the Shift Toward a Conversational Search Interface

• (18:51 ) The Data Black Hole: Measuring Visibility, Attribution, and Middle-of-Funnel Engagement

• (23:46 ) Are "Questions" the New Keywords? An International SEO Case Study.

• (30:28 ) SEO in Walled Gardens - Maybe Google Wants to Become Like Baidu

• (33:34 ) Localization in the Age of AI Tools

• (39:58 ) The "Voilà" Song Localisation Case Study

• (43:01 ) Closing Fun: The Fireside Questionnaire

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/ai-impact-on-international-seo 

Where to find Michael Bonfils

• LinkedIn: https://www.linkedin.com/in/michaelbonfils/ 

• X: https://x.com/michaelbonfils 

• Website: https://digital-international-group.com/ 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 

• X: https://x.com/gfiorelli1 

• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 

• Website: https://iloveseo.net/ 

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