AI Boosts Black Friday Sales, Cyber Monday Expected to Soar
Update: 2025-11-29
Description
Black Friday 2022: AI-Driven Shopping Surge and Record SpendingThis years Black Friday saw a record-breaking eleven point eight billion dollars spent online in the U.S., a nine percent increase from last year. AI played a significant role, with AI-driven traffic to retail websites soaring by eight hundred and five percent. New AI tools like Walmarts Sparky and Amazons Rufus helped consumers find gifts faster, with nearly half of shoppers using or planning to use AI.Popular items included LEGO sets, Pokemon cards, gaming consoles, and Apple products. Globally, AI influenced fourteen point two billion dollars in sales, with three billion dollars coming from the U.S. Despite increased spending, consumers bought fewer items per transaction due to price increases.Looking ahead, Cyber Monday is expected to hit fourteen point two billion dollars in sales, with deep discounts on electronics, apparel, and computers. However, physical store shopping was subdued due to inflation and economic uncertainty.
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