AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20
Update: 2025-03-07
Description
AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:
🔥 Why marketers should rethink traditional CDPs
🤖 How AI decisioning actually works (hint: it's not just about LLMs)
📊 The role of reinforcement learning in optimizing customer journeys
💰 The real ROI of AI-driven marketing personalization
Oh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯
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