AI-Driven Shopping: Retailers' New Holiday Strategy
Update: 2025-11-26
Description
Big retailers are embracing AI for holiday shopping, with chatbots like ChatGPT and Gemini playing a significant role. AI-only websites are being created to feed information into these platforms, and brands are investing in optimizing content for AI. While current traffic from AI platforms is low, shoppers from these sources show high purchase intent. Companies are also leveraging AI for price tracking and purchases, indicating a growing trend towards AI-driven shopping experiences.
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