DiscoverThe Campaign | A Marketing Podcast by 97th FloorAI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant
AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

Update: 2025-04-18
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Description

Ready or not, AI is about to radically reshape our work and our lives.


Over the next decade the stuff of sci-fi movies will be just another Tuesday. 


For CEOs and CMOs, understanding these changes and preparing now is critical. 


This isn’t just about adopting new technology—it’s about rethinking the fundamentals of how your business will function in an AI-driven world.


Understanding how AI will impact everything from SEO to advertising enables CMOs to create marketing strategies that can outlast any changes headed this way.


What You’ll Learn: 



  • The large-scale economic shifts AI will cause in the next decade

  • What CEOs and CMOs need to prioritize today to stay competitive

  • How CMOs can drive the full adoption of AI in their marketing teams


Resources: 


https://97thfloor.com/articles/podcasts/ai-is-rewriting-the-economy-what-cmos-ceos-must-do-to-survive/ 


https://www.linkedin.com/in/marie-haynes 


Google Agent Development Kit


"An agent is an AI tool that can do things for you, that can take action for you... agents can draw on your memory of what it knows about you in order to help you do things." - Marie Haynes


Timestamps: 


08:51 - What AI agents actually are beyond simple automation


18:16 - Google's agent-to-agent protocol announcement


26:28 - How agents will disrupt Google's entire business model


31:10 - Why businesses should start preparing now for the agent economy


39:35 - The future of SEO when AI handles basic optimization


43:46 - Brain-computer interfaces and what comes after agents

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AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

97th Floor