Are AI overviews killing SEO? Not entirely—there’s a loophole, and we’re breaking it down in this episode of the *Agency Insider Podcast*!

Join host Navneet Kaushal as he interviews Samy Thuillier, a leading SEO consultant and fractional CMO, who shares his expert insights on navigating the evolving SEO landscape .

Whether you’re struggling to rank your website #1, drive more organic traffic, or align SEO with broader KPIs like lifetime value and brand equity, this episode is packed with actionable advice.Discover how to adapt your SEO strategies for AI, leverage evergreen principles, and optimize for AI-driven search algorithms like Google’s post-2023 updates. Samy also discusses scaling ecommerce SEO, the power of content-led link building with platforms like Reddit, and how agencies can integrate paid ads with SEO to achieve a #1 ranking. Plus, get a step-by-step guide to using AI tools for smarter outreach, content planning, and programmatic SEO.If you’re ready to stay ahead of the SEO curve and future-proof your strategies, this is the episode you don’t want to miss! Want to transform your SEO game and grow your business? Subscribe now and tune in to the *Agency Insider Podcast* for expert advice and industry secrets!#seoprinciples #seostrategies #seoprinciples #seostrategies #aiinseo #seostrategies #fractionalcmo #linkbuildingtechniques #organictrafficgrowth #ecommerceseotipsCHAPTERS:00:00 - Intro01:30 - Transitioning from SEO Specialist to Fractional CMO04:45 - SEO Executor vs Strategic Marketing Advisor: What's the Mindset Shift?06:56 - How to Manage Multiple Brands Without Burning Out?09:14 - Aligning SEO with Broader KPIs: How to Measure LTV & Brand Equity?13:05 - What are the Impacts of Post-2023 Google Algorithm Changes?15:48 - What is the One Non-Negotiable SEO Principle for 2025?16:48 - Will AI Overviews Kill Long-Tail SEO Strategies?18:42 - How is Reddit a Goldmine for Link Building Opportunities?21:04 - What is the 80/20 Rule of E-commerce SEO?23:58 - On-Page SEO: How to Optimize Category vs Product Pages?26:46 - How to Integrate Paid Ads and SEO Strategy for E-commerce Clients?29:37 - What Tools or Dashboards Provide Real-Time SEO Feedback?31:30 - Is AI-Generated Content Still Viable in 2025 or More Risk Than Reward?33:35 - How Should Agencies Adapt Their Services in the Age of AI and LLMs?37:01 - Do You Use AI Tools for Link Prospecting, Outreach, or Content Planning?38:42 - Quick Fire Round42:15 - Outro