What if using AI could make you a better communicator without making you sound like a robot? In this episode, executive communication coach Dr. Andrea Wojnicki sits down with AI strategist Jonathan Mast to reveal a 4-step framework that helps leaders use AI effectively without losing their voice or their edge.

From writing difficult emails to brainstorming, summarizing data, or prepping keynotes, Jonathan’s framework empowers you to collaborate with AI like a pro. You’ll learn how to prompt like a strategist, refine your outputs, and lead by example in this new era of communication technology.

Copy & Paste Jonathan’s AI Perfect Prompting framework:

1. Focus on [insert area of expertise] and [insert second area of expertise].


2. I’m a [insert your role or job] working on [insert project or goal].


3. My question for you is: [insert your question]?


4. First, ask me any clarifying questions you need to optimize your output.

CONNECT WITH ANDREA

💻Website: TalkAboutTalk.com

💼LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/

💼LinkedIn – Talk About Talk: https://www.linkedin.com/company/talkabouttalk/

📣Newsletter: https://www.talkabouttalk.com/newsletter/

🟣Podcast – Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503

🟢Podcast – Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369

CONNECT WITH JONATHAN

💻Website: https://whitebeardstrategies.com

💼LinkedIn: linkedin.com/in/jonathanjmast

📺YouTube: youtube.com/@jonathanmast_withai

📱Instagram: instagram.com/jonathanmast

MENTIONED IN THIS EPISODE

Buy Back Your Time by Dan Martell: https://amzn.to/45atGkM

16Personalities (Myers-Briggs assessment): https://www.16personalities.com/

TRANSCRIPTION

Jonathan Mast: Now is not a time to punt this to somebody else. It’s time for you to embrace what you wanted to do upfront and change people’s lives by leveraging AI to amplify your skill and experience. 

Andrea Wojnicki – Talk About Talk: What do you do when everyone around you is suddenly talking about AI? Like it’s magic? Here’s what you do. You slow down, you ask better questions, and ideally, you call on someone like Jonathan Mast.

Here’s What You’ll Learn

Jonathan’s been leading conversations around digital strategy and AI long before the headlines caught up. He doesn’t deal in hype. He helps leaders understand how to actually use AI without losing trust, authority, or human connection. In this episode, you’ll learn why tone, clarity, and credibility matter even more in this age of AI.

How to avoid sounding like a robot. Yes. Even when you’re using one, and you’re gonna learn the exact playbook that smart communicators. Yes, like me, are running right now to stay ahead without selling out. 

Let’s do this. Let’s Talk about Talk in case we haven’t met yet. My name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach at Talk About Talk, where we coach ambitious executives to stand out with confidence and credibility. I also write a newsletter where I share my coaching tips. You can subscribe to this newsletter by clicking on the link in the episode description.

About Jonathan Mast

Alright, let me introduce Jonathan Mast. Jonathan stands at the forefront of AI prompting mastery. Empowering us to leverage artificial intelligence for measurable growth. Jonathan has emerged as a leading authority on practical AI implementation with an engaged audience of nearly half a million AI enthusiasts and entrepreneurs.

His perfect prompting framework, which you’re about to learn, teaches businesses how to effectively communicate with AI prompts through ChatGPT Claude and Gemini to achieve exceptional results. As the founder of White Beard Strategies, Jonathan focuses on helping executives and businesses leverage AI to save time, increase profits, improve their communication, and deliver more value to their business.

His philosophy emphasizes AI as a tool that amplifies our skill and our experience, rather than replacing human creativity and judgment. His international speaking engagements across North America, Asia, and Australia are packed with practical takeaways. And now. We have him here. Let’s do this. 

Thank you so much, Jonathan, for being here today to talk to me and the Talk about Talk listeners about how to use AI to improve our communication.

JM: I’m excited to be here. I think it’s a tremendous tool and I’m sure we’ll get into some interesting discussions. 

How Executives Are Using AI Right Now

AW: Me too. Me too. So let’s start really broad. We all know that AI is big in the news, and it’s big at work. It’s big with everything we’re doing these days. Can you share with us some ways that executives, in particular, are using AI to improve their communication? I realize this is a very broad question, but I thought we’d start broad. 

JM: It’s a good thing, and I think there’s probably two or three key ways that I’m seeing that is really working, especially for executives. First is as executives, I’ve never yet met an executive who like SOPs, we all understand they’re important, but we hate them because it means we need to take time to get the stuff that’s up here or the thoughts, and at least in a lot of cases, maybe even add more than what’s up here. Because we’ve got ideas worth 30,000, 50,000 feet, but coming back into 500 feet for our staff, it’s painful. And ChatGPT and I I’ll use ChatGPT to say AI. I mean, it’s really any AI model can literally take and within a couple of minutes, grab the information that’s in our heads. Not literally, I mean, we have to share it, but you can get that information, and it can then create literally step-by-step SOPs for our team. And what I found and what so many of my students have found, especially the executives, is that we have these great ideas, but we’re often, and I’m gonna say it myself, we’re almost scared to go to that 500-foot view because we’re really good at 30 to 50,000 feet.

We’re not so good when we get down below because a lot of us don’t do well with some of that minutia. Some do, but a lot of us don’t. And so,we do better with vision and things like that, and ChatGPT is just amazing at increasing that communication and helping. The other part that I find is real important as executives, it always seems we’re the ones that are tasked with the difficult emails.

The ones that are really important, whether it be from a legal perspective or a compliance perspective, or whatever we’re dealing with, sometimes just to make sure that we don’t tick off the customer while we tell them where they need to go, and that can be difficult. And AI, again, does such a tremendous job of that because I can get an email from you, Andrea, and I can say, all right, I need to set these boundaries. I need to do this, and I need to be nice about it, and I don’t have to be nice. AI will do that for me, and then I can just edit it. And that really difficult email that I probably put off for three days, while my assistant was like, Jonathan, you gotta do that email. You gotta do. Yeah, yeah, yeah. And I’m not, ’cause I’m really not sure what to say.

I can now get done in just moments with AI. So those are two areas that I think are really impactful for executives in particular. 

AW: Amazing. So SOPs and difficult emails. So as you were describing this, I was thinking pretty much all of us have been using AI even before it was really on our radar in terms of, you know, using it as a thesaurus and for grammar check and spell check and all of those things. And now it seems like everyone that I know is using it for brainstorming, and many people are using it for writing, but I think there’s a huge range in terms of the adoption. What would you say is pretty typical right now? Can you share with us a