In this BizBlend episode, host Sana sits down with Michael Buckbee, founder of KnowaToa, to unpack how AI search is quietly rewriting the rules of SEO, demand gen, and brand visibility. Google is pushing AI overviews. Tools like ChatGPT, Claude, Perplexity, and Gemini are now the first touchpoint for serious buyers. Your brand either shows up in those answers or it vanishes from the consideration set. Michael breaks down how search behavior is shifting, why so much AI-driven traffic shows up as “dark” in analytics, and what marketers and founders must change in their content, distribution, and measurement strategy to stay visible. 

About the Guest:

Michael Buckbee is the founder of KnowaToa, a platform that tracks how brands rank across AI search engines like ChatGPT, Claude, Perplexity, and Google Gemini. With a background in enterprise B2B and cybersecurity, Michael has spent years inside complex buying journeys where compliance, trust, and clarity decide the deal. KnowaToa started as a simple script to check what AI tools were saying about SaaS companies. It is now used by search professionals to audit visibility, fix hallucinations, and manage brand reputation across the new AI search ecosystem.

Key Takeaways:

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  AI search is already mainstream. Google’s AI overviews and AI mode mean most “normal” searches now pass through an AI layer before anyone hits a website.

  
  


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  Buyer research is shifting upstream into AI tools. People shortlist brands, compare features, and sense-check reviews inside ChatGPT and similar platforms, then jump directly to a brand site to purchase.

  
  


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  Analytics are lagging reality. Much AI-influenced traffic shows up as “direct” or “dark,” so standard dashboards under-report how often AI is shaping buying decisions.

  
  


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  Missing or vague information invites hallucinations. If your site is unclear on certifications, compliance, integrations, or use cases, AI will often fill those gaps incorrectly, which can kill you in regulated B2B markets.

  
  


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  Old-school top-of-funnel content is losing power. FAQ style, product-specific, and mid-to-bottom funnel content that states features, limitations, and certifications plainly is becoming more valuable for AI visibility.

  
  


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  Distribution is now a ranking factor. Repeating consistent messages across your site, LinkedIn, GitHub, PR, and other high-signal platforms makes it easier for AI systems to learn and repeat your brand story accurately.

  
  


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  SEO as a career is not dead. It is mutating into AI search strategy, reputation management across multiple ecosystems, and content engineering for how models read and recombine information.

  
  


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  The brands that start optimizing for AI search now will own the next wave of organic demand instead of scrambling after they disappear from the answers buyers actually trust.

  
  

How to Connect with Michael Buckbee:

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  Website and AI tools: Visit Knowatoa.com to try the free AI Search Console and run a basic AI search audit for your site.

  
  


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  Email: Reach out to Michael at LinkedIn to follow his latest insights on AI search, SEO careers, and B2B growth in an AI-driven ecosystem.

  
  

Want to be a guest on Healthy Mind, Healthy Life/ BizBlend? DM on PM - Send me a message on PodMatch

• 
  

  DM Me Here: https://www.podmatch.com/hostdetailpreview/avik

  
  

Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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