What does it mean to be an AI-native employee—and why will they win?

Thibault Imbert, Chief Product and Growth Officer at The Brief, joins Felicia Shakiba to break down what it truly means to work, think, and create in an AI-first world. From conversational AI to real-time prototyping with voice and visual tools, Thibault explains how AI-native employees are redefining productivity, creativity, and leadership in the modern workplace.

This episode explores how AI automation, machine learning, and generative AI are transforming day-to-day work—reshaping decision making, accelerating innovation, and enabling smarter business process automation. Leaders will learn what AI-native workflows look like in practice, why speed and experimentation now drive value creation, and how empathy and human judgment remain essential even as enterprise technology advances.

Chapters

00:00 Introduction and Setting the Stage

04:30 The Journey of AI Transformation

09:52 Mastering Conversational AI

15:52 Visual Creation and Concepting Ideas

23:10 Voice as a Creative Output

27:45 Prototyping and Building in Real Time

32:58 Innovative Tools for Research and Presentation

This episode is a masterclass in purpose-driven leadership, capital discipline, and building companies that last.

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