In this episode of We Have A Meeting Podcast, we sit down with Gabe Lullo, CEO of Alleyoop - the SDR engine behind some of the fastest-growing startups and enterprise brands in the world.

Gabe shares raw, unfiltered insights from building a 175-strong SDR organisation, firing his top performer, creating a culture built on grit, developing future leaders, and pioneering a brand new model for outbound sales. If you’re scaling a sales team, leading SDRs, or want to understand what world-class demand gen really looks like, this conversation is an absolute masterclass.

What you’ll learn in this episode:

• Why most companies fail at building SDR teams

• The mindset, grit and emotional resilience required for top performance

• Why great reps rarely make great leaders (and how to spot the difference)

• The exact hiring process Alleyoop uses to find elite SDR talent

• Why cold calling is more valuable than ever

• The truth about tech stacks, data, and the death of spray-and-pray

• How Alleyoop trains SDRs to perform under pressure

• Why AI won’t replace SDRs - but poor leadership might

• What makes a product truly “sellable” in today’s market

• How to create consistency, confidence and culture in a remote sales environment

Gabe’s transparency, energy and depth of experience make this one of the strongest conversations we've had on outbound, leadership, and building high-performing teams.

If you lead a sales team, ARE an SDR, or want to understand what the future of demand generation looks like… you’ll want to watch this one start to finish.

Let us know in the comments: What was your biggest insight from Gabe?

And don’t forget to subscribe for more world-class conversations with the industry’s best sales operators and leaders.