The future of creative innovation is changing – rapidly. In our new hybrid world, we need to be thinking about how to integrate digital and physical experiences effectively, as well as what customers actually want today, and in the future, too. These are some of the big questions that AREA 15 is trying to solve – and judging from the rave reviews they’ve been getting, it’s safe to say that they’re succeeding. Touted as “an immersive playground, all rolled into a vast and vibrant space,” AREA 15 is a tech wonderland just a stone’s throw from the infamous Las Vegas Strip. 

Host Ed McNamara sits down with Michael Beneville, the Chief Creative Officer at AREA15. They discuss the major paradigm shift unfolding in the guest experience space: one that’s striving to give consumers more agency. They’ll also shed a guiding light on what not just mere spectatorship, but true tech-driven participation can look like.    

Featuring guest Michael Beneville, Chief Creative Officer at AREA15 and Founder and CEO of Beneville Studios. 

This episode of Innovation Heroes is sponsored by the new SHI. Visit SHI.com/newlight to learn more.