AS 83: The Battle for Dominance – Amazon vs Shopify vs FB – Interview w/ Jonathan Foltz
Description
Jonathan Foltz shared tons of golden nuggets. This is a definite listen for those who want to explode their business off the Amazon channel and diversify their business. He leverages the Facebook Advertising platform and pulls millions. I will probably be re-watching this a few times.
He is a digital entrepreneur that has started 16 companies and does not intend on stopping.
He has built a couple million dollar companies and his marketing agency, Digital Age Business, runs 4 separate Shopify stores of their own.
As a philosopher and futurist, he has been speaking around the country about the new Digital Revolution that is upon us and how we can take advantage of it.
In this episode, you’ll learn:
- How to create successful Facebook campaigns
- Strategies that Jonathan leverages with Facebook Ads
- The future of technology
- Futurism & singularity discussion
- Step by step Facebook strategies that work today
- Testing Facebook campaigns and ad sets
- How much money to spend when testing
- What works better, video ads or image ads
And much more. Transcript coming soon.
Get in touch with Jonathan:
Digital Frontiersmen
DAVID ALADDIN: Great to have you on the show, Jon.
JONATHAN FOLTZ: What’s going on, brother. How are you? How’s everything?
DAVID ALADDIN: Good. Good. Take us to the beginning before things got crazy. Where did your journey begin?
JONATHAN FOLTZ: Well, my journey definitely has been pretty crazy. But I think it first started off when I was a kid, you know, like I think when I was like 14-15 years old that was when entrepreneurship started to come into play. I was lucky enough that I got my father to buy us a computer that had like a CD burner in it, and what I was doing back in that day, just like a lot of kids were I just happen to be one of the first ones to do it. We’re making CDs for other people.
We’re just like download stuff in the internet. At that time, obviously, it wasn’t the right thing to do but like, this was before everything started coming down. Kids didn’t know better. I was 14-15 years old, downloading music and then selling it to our friends for 5 – 10 bucks. Little CDs. And then I was selling baseball cards, basketball cards, and I had a little bit of success then. I had made one specific CD and I brought it to school, and I think this was around 9th grade or something like that, and I brought a boot bag full of CDs to the school and I literally sold out every single one.
Very next day every single kid in school was like going after something that I did, and it showed me like that was my first step of like, man, you know, entrepreneurship is bad a**. You know, like I don’t have to rely upon my parents now for money. I can do this on my own. So that started the whole entire journey that I was on. So, that’s just one thing and as soon as I got in high school, I graduated at Palmetto High School which is the same high school that actually Amazon, what’s his name, Jeff Bezos do. Believe it or not, there’s a lot, it’s crazy because it makes me feel good too about the trajectory because we’ve had actually some incredible technological entrepreneurs come out of Palmetto High School.
There have been a lot of them. So you know, that’s something like, man, that’s pretty amazing. Is it something in the water?
DAVID ALADDIN: What are they feeding you?
JONATHAN FOLTZ: What do they feed us, you know, like what the … is in those? There’s some nuclear water in the system or something, but yeah. Anyway, it’s just, it could also be coincidence at the end of the day, but right after high school I went to Deberi University which was very business and technology oriented which basically I am very much so right now. And I ended up quitting school, because I have a scholarship, I ended up quitting school just to go back into more entrepreneurship. I was running like a little pet shop and then a few little businesses on the side, you know, right out of high school, I was already doing this with a partner that was much older than me. He saw the potential. While I was doing that actually… this is where I think it got a little bit interesting and this is what literally changed my whole, entire trajectory of my life. Believe it or not, I was also into some bad things, you know. I was definitely into one of the businesses that I had was actually growing of marijuana. Believe it or not.
DAVID ALADDIN: Oh, man. Interesting. Yeah.
JONATHAN FOLTZ: Yeah.
DAVID ALADDIN: Well, you never know. It’s not bad anymore, technically.
JONATHAN FOLTZ: Dude, I mean, now.
DAVID ALADDIN: Depend where you live.
JONATHAN FOLTZ: The leaf lies down here in Florida, right?
DAVID ALADDIN: Right.
JONATHAN FOLTZ: So, there are other places where you’re allowed to do that, but I actually got into trouble. My entrepreneurial journey actually took like a dark twist, because I was very much… though I want to help people I and I loved to be able to serve at the same time also got greedy. And that greed itself landed me basically in jail. Believe it or not, I was actually prisoned, and I was heading on a bad trajectory and once that happened it basically got me on my huge knowledge stint because right now, anybody that knows me I’m like the most hardcore knowledge seekers on the planet. I’ve read over a thousand books. I’ve attended some of the most high end classes that you can on human behavior, psychology, personal development. All that type of stuff. That’s something that fascinates me and I really want to find out the secrets of the universe and do something great for humanity. And if it wasn’t because of me landing myself in prison because you know growing marijuana like obviously what the hell was I thinking. At that time though, I was greed –based and bad influences around me, right? So I had some bad influences surrounding my businesses partner wasn’t the best person to take advice from though he was a genius businessman. That’s where I learned a lot of my business set of skills from him.
He was just taking us on the wrong trajectory and I went on for the ride and it ended me up a spot in the prison system. But, while I was in prison, this is one of the most interesting things; this is where I started to read like a madman. You know, like a madman, like I sometimes I’d read a book a day I was reading at least 2-3 books a week at least bare minimum, you know, shorter books. I can literally read the whole entire book in one day and you know, I get to meet the most fascinating people on the planet.
I was actually very good friends with, there is a governor of Florida. He was actually the longest running governor of Florida. I became almost like best friends with this guy for about a year. So his name is Childers. And he was also in the jail, prison system. He said he was set-up, I don’t know what the idea is, but he was a running senator for 32 years. He was the Dean of the Senate for 4 years and he was the President of the Senate for 2 years. So I was able to associate myself with incredible people that you probably would not have the chance to while you’re in the outside world, right?
Another man that was actually a big time lawyer that did some big IPOs. I also got to sit down and strategize and you know like they just wanted to have intellectual conversations while everyone else was having conversations about money, sex, drugs and stuff like that. Like you know we’re having awesome day as we communicate on how you move amongst the vultures and I happen to put myself in the right circle so I was able to learn some techniques and the mindset of you know these truly, truly successful individuals that are making big moves. So I think that was like my catapult, you know. That was my catapult. I was already entrepreneurial and because of this situation, it got me thinking even more and expanded my mind. Like I no longer saw the world for what it is and I really want to do something good because the last thing I want to do is end back up in jail again. You know, like that’s the last…
DAVID ALADDIN: I don’t know. It worked out for you the first time.
JONATHAN FOLTZ: Yeah, Sort of it like…
DAVID ALADDIN: I think the strategy is you got to drop high school like Bill Gates.
JONATHAN FOLTZ: You tell the kids right now like you guys…
DAVID ALADDIN: And then you got to go to jail and that sets you on the path. I think one of the biggest common things with me and you have this moment of quietness where you’re able to focus and sit down and read a lot of books. For me that was actually at work when I was just filing papers all day, every day. So I was listening to podcast every day.
JONATHAN FOLTZ: Oh.
DAVID ALADDIN: That set me on my journey.
JONATHAN FOLTZ: Yeah.
DAVID ALADDIN: But yours is actually jail, which allowed you to sit down and focus on entrepreneurship and the journey that you are about to take. That’s awesome.
JONATHAN FOLTZ: I think there’s a lot of value and there is a lot that comes from silence. You ment