Today we’re going learn how to outsource our businesses so we can take it to the next level. I’ve got  John Jonas on the show, He’s the CEO of OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over 250,000 Filipino resumes and over 100,000 employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

What you’ll learn:

• How to outsource tedious, repetitive tasks


• How John Jonas build his foundational framework to grow his businesses


• Strategies and plans he executes on


• How much it costs to outsource


• The country he uses to outsource work


• Why to outsource to the Philippines


• What John worries about


• What led him to outsourcing


• How he has grown his company and only works 17 hours a week

And much more!

Contact John:

http://onlinejobs.ph

DAVID ALADDIN: Great to have you on the show, John!

JOHN JONAS: Yeah, thanks for having me!

DAVID ALADDIN: So, can you take us to the beginning before your online successes, where did your journey begin?

JOHN JONAS: I graduated from college in 2004 and I had a job out of school for ten months. And I am a terrible employee. My only goal at that time was to quit my job, that was all I wanted! Because my wife, we had our little boy, he was about a year old, and my wife would call me while I was at work and just…she would say: oh, you just missed what he did, and this was so cute! And I hated it! I hated being away! And then I…working the job for me it doesn’t work super well. Like when there’s not an incentive to do good work, if I don’t make more money for doing good work, then I just don’t do good work. So…

DAVID ALADDIN: What job were you doing, if you don’t mind me asking?

JOHN JONAS: So, I graduated from college in computer science. I was doing programming.

DAVID ALADDIN: Very cool!

JOHN JONAS: It was fine. It was fine, whatever!

DAVID ALADDIN: So, that, you know, like… I went into engineering and I don’t do that anymore. And so, you know, those types of degrees take a lot of work and effort. Did you have any regrets going into college for all that and then just quitting?

JOHN JONAS: No, I don’t, because it set me up really well. I don’t do any programming now. When I quit my job, I still did programming for myself. It just wasn’t…it wasn’t until I realized…it wasn’t until I learned I can hire someone else to do it for me for very, very reasonable cost, that I realized that programming doesn’t make money. Marketing and sales make money. And if you do programming, you can’t do marketing and sales. It just…programming is just too consuming to allow you to do other stuff.

DAVID ALADDIN: It’s interesting that you said it because, you know, programming takes intense amount of time, and it’s not even…it doesn’t even lead up to the sale actually. And it seems like you figured that out right away, and you went straight to the sales. So, what sales did you go into?

JOHN JONAS: So, I’ve been running online businesses since I quit my job. And the stuff that I was doing twelve years ago, it doesn’t work today.

DAVID ALADDIN: What was that?

JOHN JONAS: It was kind of giving out schemes that actually worked. And I didn’t get rich with it, but at least I saw. I started making money with it pretty quickly. It was building websites and getting them into Google, and getting them to the top of Google, and…

DAVID ALADDIN: That was a big thing.

JOHN JONAS: Yeah, it was.

DAVID ALADDIN: Create a lot of neat sites and ranks for those keywords, those long-tale keywords.

JOHN JONAS: Totally! Or even like major, major keywords. I was ranking like number 1 or number 3 for like wrinkle cream or car insurance, or work from home, or home based business, or… I mean, there was so much stuff.

DAVID ALADDIN: How many websites did you have up at a given point at time, at the peak?

JOHN JONAS: A hundred thousand…

DAVID ALADDIN: Holy cow! That’s… I’ve never heard of that large number! I heard of four hundred, or thousand, and I was like you know, that’s intense.

JOHN JONAS: Yeah, I mean, we built software to build software to build websites. So, I mean… And you know, none of that, none of what we were doing works today. And I knew when I did it: this is a short-term thing. And there was other… Some of the….a lot of those keywords that I mentioned, were not part of that hundred thousand sites that we were built. Whatever! But the really good thing about that time period was I learned number 1) there was money to be made online, it could be done. Because at the time people were saying: oh, nobody’s making money online, everybody just going bankrupt. And I learned: no, it can be done. And I learned…I learned some legal stuff about how to make money. And then I learned: you have to learn more!

And so I started pushing until I figured out other things online, figured out other ways of marketing, I figured out paper click, and I figured out how to do some other kinds of advertising like Forums and Craigslist. And I just started realizing like you can drive traffic all these different ways to a website. And I realized I learned you can sell something online, you just have to learn how to sell, or how to provide value to people. And it works out, so… And when you combine those things, you know, how to sell, how to provide value and how to drive traffic, you know, it works. It works to making money.

DAVID ALADDIN: No, I am kind of laughing, because you went through the entire online entrepreneur experience going through the 2000s. Like, you know, you created tons of websites! I actually had a bunch of micro niche websites as well, you know, trying to rank for keywords. And then you went into Forums and Craigslist, any way you could figure out how to drive online revenue. And the biggest lesson that I think I’ve learned you’ve learned is that the short-term versus the long-term rewards, you know. You can notice it when you start creating these authority websites versus, you know, these niche websites.

JOHN JONAS: Yeah, that was a big deal for me because I really liked to create passive recurring revenue that I don’t have to be there for it and in the beginning, when I created these website and it made me $1500 the very first month, when I was first starting. I made $1500! And I was like: oh, my Gosh, this is going to make me money forever! And it didn’t. And I realized, you know, like some of that stuff isn’t great. And so I started learning other stuff. But what I learned at some point was creating these little websites, you still have to work again. Where if you create something that’s really valuable to people, you don’t have to do that work again hopefully.

DAVID ALADDIN: I agree!

JOHN JONAS: So, yeah, the long-term is such a big deal versus the short-term.

DAVID ALADDIN: When the Google update, I think it was the Panda update or there might have been other updates that just nuked all the websites. Did you…were you diversified before that? So you are? He’s nodding by the way for those listening.

JOHN JONAS: Yes, I was diversified. I had… I mean, that Panda Update took a business that was making me $45,000 a month and took like ten minutes a month into like 400 the next month. But I had a lot of other stuff going, so I was fine.

DAVID ALADDIN: So, what started working for you?

JOHN JONAS: What do you mean?

DAVID ALADDIN: When you started to pivot. There’s a pivot at some point from Google Ads. Well, I guess the $45.000 was working really well for you, but when did you start deciding this is not going to last forever, let’s start building something else?

JOHN JONAS: That is part of me. That’s how I am. I always want to build something else. I always wanted multiple things going, so that in case something dies I have something to fall back on. And so that business that was making me a lot of money at that point I hadn’t touched it in probably two years. I had guys in field running it for me. And so I had been working on other stuff. The other stuff that has been really, really good for me was teaching the outsourcing stuff, because that’s what I was using. I was using people in the Philippines to build all these business. They built all of it. And people… I was in a mastermind group and there we had a weekly call, and people just knew. They knew what was going on with me, because we talked about it. Everybody, all of us, talked about it. And so people were just asking every single week: “how are you hiring all these people in the Philippines, how are you doing it?” So, I started teaching that and that was another diversification. And then that has just grown and continued to grow because everybody wanted to know. So…

DAVID ALADDIN: Let’s go right into that.

JOHN JONAS: Okay.

DAVID ALADDIN: Where do we start? Like, let’s say we have an e-commerce business. What do most of us tend to outsource?

JOHN JONAS: So, let me tell you a story. I have a fourteen year old son. Three years