Today I’ve got  Nedjc Voraic on the show, Nejc is an entrepreneur who started learning selling on Amazon about 1,5 years ago. With help of the knowledge of his mentors, mastermind group and a lot of trial and error, he managed to build a serious business. The beauty of his philosophy is that he does not put much focus on conversion, ranking and listing optimization. He has now scaled to over 140.000 € a month, mostly from selling in Europe.

In this episode you’ll learn:

• Mistakes Nedjc made and how he pivoted


• How much he started with


• How he has grown his business


• How he scales his business


• How to build an amazon business


• Tools Nedjc uses


• Mentors Nedjc uses


• What worked for Nedjc and what didn’t


• His morning routines


• His business strategy


• How to source outside of China


• Tricks and secrets Nejc uses

And lots more. Transcript coming soon

How to Contact Nedjc:

Mail: nejc87@gmail.com



Facebook: https://www.facebook.com/nejcvolaric

15 min free Skype call where I share our methods 1 on 1 and answer your questions

https://calendly.com/nejcvolaric/15min

DAVID ALADDIN: Great to have you on the show, Nejc.

NEJC VOLARIC: Oh, thank you, David. Thank you. I am really, really honored to be here. I have listened to your podcasts and I have learned a lot and now I have the privilege to be here, to be speaking to you and sharing my knowledge and thank you for having me.

DAVID ALADDIN:         Welcome. Can you take us at the beginning before your online success, where did your journey begin?

NEJC VOLARIC: Ah, before the online success? Okay, I can just share a little bit of my background. I have opened a company in 2002, this was after my college. I have a Bachelors Degree in Economics and a Masters Degree in Psychotherapy. I wanted to be a psychotherapist but then I’ve decided this is not for me and I opened a company and I became a professional photographer. I was shooting mostly weddings and with that business or a job I should say, I started developing a statistical analysis business who does statistical analysis for students and companies. And this was one and a half year ago or maybe a little bit more, I’ve decided I want to do something more internationally, because statistical analysis business is only for—

DAVID ALADDIN:         Right.

NEJC VOLARIC: Slovenia and that’s what I’ve discovered Amazon, it was a promotion for ASM course and I’ve seen the results of people who’re getting and I’ve decided I wanted to give it a try so I outsourced my statistical analysis business completely or hire employees that I’ve set up systems, and you know, I had a little bit of spare capital and after I outsourced it and set up systems for the business, I had a lot of free time and then the learning process began.

DAVID ALADDIN:         Hm. So you went to school for Economics? Looks like that has helped you out a lot and you did the statistical analysis for 13 years, is that correct?

NEJC VOLARIC: Oh, no, no, no… I did this, I mean my staff, my employees are still doing it.

DAVID ALADDIN:         Hm.

NEJC VOLARIC: But I’ve started this in 2013.

DAVID ALADDIN:         How many employees do you have doing that business?

NEJC VOLARIC: In that business I have three employees.

DAVID ALADDIN:         Very cool. And so compared to the Amazon business that you currently have is it doing better? Worse? What’s that look like?

NEJC VOLARIC: Oh no, it’s not doing as good as Amazon, you know.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: This business brings me a good salary in Slovenia, you know monthly pay, but it’s not something you couldn’t reach from because it’s a micro niche in Slovenia and it’s only Slovenia. Slovenia is a small country with two million people so the business is not as scalable as Amazon, so that’s why I decided I want to go for Amazon because I have reached a peak where I couldn’t progress anymore so I wanted to do a little bit more things, a little bit more internationally and I had bigger goals, so.

DAVID ALADDIN:         So, these employees, did they help you out on your Amazon side or do you keep them separate?

NEJC VOLARIC: No, it’s all separate. It’s separate.

DAVID ALADDIN:         Beautiful. All right. So let’s talk about the Amazon side. What—how did you get in to it? Why?

NEJC VOLARIC: Yeah. This is an interesting story. I began with the ASM Course. This was at the end of 2015 and I did what they said and I sourced my product from China, I did my research, I found a product on Amazon and actually as detail oriented and perfectionist as I was, I was sourcing this product for three months, it was a kitchen knife and I wanted you know. I was reading reviews from the competitors; I wanted the best metal with a lot of carbon so it doesn’t get dull easily, and all of the other stuff. So it took me a lot. A lot of time to go back and forth with the Chinese to produce the best knife for me and I’ve invested, I think it was 5000€ for 500 knives and I—then I started selling at the beginning of 2016, so last year, and I found out that the thing is not selling.

DAVID ALADDIN:         Oh, Jesus.

NEJC VOLARIC: And something must be wrong with it, so this was my Amazon fail I could say and this is when I started questioning the whole model of what the course of what on line is teaching. And I thought to myself if everybody is doing the same thing, and when everybody is doing the same thing it usually loses power, so that’s when I stumbled on one of my mentors who was Will Tjernlund.

He was talking about the methods that we’re totally the opposite of what everyone was saying. He was not focusing on reviews, on the ranking, and everything. And I’ve met some other mentors too here in Slovenia who made millions on Amazon here in Europe. And when I got in contact with them I saw that they were, I mean that they were equally not focusing as much on constant optimization, ranking, and everything. So at that point I started launching multiple products at a time just to test. And from China I ordered anywhere from 10-30 pieces of generic white labeled product and I’ve said to the guy from Alibaba, send me just 30 pieces or 20 pieces.

I don’t need my logo on it you can pick it off from the shelf, I mean it could be generic, it could be from your stock, I don’t even mind the color, just send it to me, and when this market test will be successful, if it will be, we’ll order more from you, but right now we cannot and with most of them I could made a deal like that, and I started rapidly testing and launching new products. And what I found out is that some of the products, we would just put on Amazon with 30-60 minutes work of setting up the listing with some generic photos from Alibaba from their site, and some of them started selling with only three reviews and they were all three or four stars and I thought to myself, okay. I mean what’s the deal here?

And I figured out that polishing the listing, focusing on conversion, making promotion of course it does work, but if the product by itself is in a good niche with not a lot of competition and huge demand, this by itself is a huge opportunity and the only way you could know if the product will be selling or not, is by testing it with, test it with smaller quantities. And I found out that this was the right way for me because in my opinion, Jungle Scout or the other discovery tools or tools that show you numbers, do only in my opinion 30% of the story or maybe less. Because there are so many variables besides the thing you see on Jungle Scout that you just don’t know and you cannot predict because every product is special, it’s in a different niche, it has different sex that will buy this product, different age group, they have different interest, they have different mentality, and with one product the reviews will be highly important, contrary to the another product where reviews will not have any importance at all.

So this was the start of my success with connecting with mentors and when I started to think the opposite way of what everyone is doing, and this is actually the 80/20 rule. We spent 20% of the time for the 80% of the result. We don’t want the listing to be a 100%. We don’t want it to be a 100% because if it will be, we would spend 80% of the time to perfect the listing from 80%-100% so this is actually our mentality, our way of looking at things. And we have a lot of  SKUs and we test a lot and we have made great, great progress and incredible results here in Europe.

DAVID ALADDIN: How many SKUs are you currently up?

NEJC VOLARIC: We have around 100 and 1300 SKUs.

DAVID ALADDIN:         Oh, my god.

NEJC VOLARIC: But you know around 80 SKUs are selling.

DAVID ALADDIN:         Yeah.

NEJC VOLARIC: So, most of the SKUs, it’s again the 80/20 rule. Most of the SKUs are not selling and out of that 80 SKUs that are selling, we have again 20% of them who are selling really, really well.

DAVID ALADDIN:         Mm-hm.

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