ASK COCO #10
Description
In this Ask Coco episode, Maddy answers a powerful question from the community
"Can a B2B offer be luxury, or is that concept only for B2C?"
The short answer is yes, but only if you approach it with intention, positioning and uniqueness.
Luxury in the B2B world is built through reputation, collaboration and influence. It’s about creating something rare, valuable and highly selective.
Maddy shares how to reframe your B2B service to elevate your perceived value and how exclusivity and authority shape the luxury experience even in a corporate setting.
Want to go deeper?
Explore the CocoSpark Method: www.maddychristina.com/cocospark-method
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